JesseElite is professional barber located in Chicago, IL. After two long years of hard work JesseElite launched his product line. His focus was different, he wanted to create his own enhancement dye. He started by developing a matte finish semi-permanent dye with his team of experts. This process was long but worth it. He wanted this product to last longer than the usual not using any harsh chemicals and this was finally accomplished. Stay tuned for more products coming soon!  Join our mailing list for product release updates and special promotions.